Thinking of buying a new watch? You might as well do some good at the same time. Depending on which model you choose, some of the proceeds from your 1:Face Watch ($40) will go to provide AIDS treatment, support for eight cancer patients, food for 16 children, a charcoal stove, a well in Rwanda, or a free mammogram. As for the watch itself, it’s a simple, clean affair, with an alloy frame, silicone band, stainless steel buttons and backplate, a tempered mirror face, and white LEDs that spring to life at the push of a button to show you the time.
The watch has a thick silicone band that comes in six different colors, each representing its own cause. The mirrored face of the watch displays the time in bright white LEDs at the push of a button. When the button is not pressed the display is a full-face square mirror screen with a minimalistic design that compliments any outfit.
The above metrics will set concrete benchmarks, which will be shown to consumers once they are accomplished. Through 1:Face’s social media you will be able to see people getting fed, wells being built, AIDS being fought, and research being done. In essence, the public will see the change that their money is creating.