Why pay for an OS X video converter when you can get one for free? Although it won’t win any awards for looks, Easy Video Converter lets you drag and drop videos straight into it and will convert most videos (including HD ones) into a wide range of output formats, including for all iOS devices (the Apple TV included). The app supports batch conversion and you can configure it to add converted videos to iTunes automatically. For a free app, this is a real steal and a great little tool for anyone who wants to watch their own videos on their iOS devices.
$ 9.99 – free